At 23 and 24, Adam and Omar had launched a small design studio, driven by their passion for architecture and creativity. However, after a year of struggle, they found themselves stuck—low revenue, inconsistent projects, and the looming fear that they had chosen the wrong path. Seeing peers in the construction industry earning stable incomes, they considered shutting down their design business to pursue a more traditional (and seemingly profitable) route.
Complication
Their biggest challenge was not recognizing the true value of their work. They saw design as an artistic pursuit rather than a high-impact business. They lacked a structured approach to scaling, pricing, and positioning their services. Without a clear strategy, every month felt like survival mode, and self-doubt crept in. The pressure to make a comfortable living was pushing them toward giving up on their dream.
Resolution
That’s when they joined e°, a community dedicated to unlocking potential and pursuing excellence. Through structured mentorship and exposure to high-achieving professionals, Adam and Omar redefined their business model. They shifted from general design services to premium, high-ticket architectural branding and experiential design, targeting luxury real estate developers and high-end commercial spaces.
e° helped them
✅ Develop a long-term vision beyond short-term cash flow.
✅ Refine their positioning and pricing strategy, moving from low-budget gigs to elite clients.
✅ Expand their network, connecting with mentors and decision-makers in the industry.
✅ Think exponentially, focusing on value creation rather than just service execution.
Within two years, their business scaled almost 100x in revenue, landing projects they once thought were out of reach. Instead of switching to construction, they became top quality providers in their niche, proving that the right mindset, strategy, and guidance can turn struggling businesses into thriving enterprises.
This transformation wouldn’t have been possible without e°, where they found clarity, confidence, and a support system that pushed them to excel beyond limits.
