At 28, Yusuf had a stable job, a decent salary, and a promising career ahead. But deep down, he felt undervalued and underappreciated. Despite his dedication and contributions, promotions were slow, and his potential remained untapped. He often wondered: Am I meant for more?
For years, he contemplated starting his own business, but self-doubt, fear of failure, and the comfort of a steady paycheck kept him from taking the leap.
Complication
The biggest challenge was courage. Yusuf struggled with the fear of uncertainty, wondering if he could build something on his own. Questions like Where do I start? What if I fail? How do I replace my salary? kept him stuck in place.
Resolution
That’s when he joined e°, that pushed him to think beyond his limitations. Through mentorship and strategy sessions, he gained the confidence and roadmap to take action.
With guidance from e°, Yusuf:
Identified his strengths and cofounded a business idea that aligned with his expertise.
✅ Developed a step-by-step launch plan, minimizing risk while transitioning from employment.
✅ Engaged in a network of like-minded professionals, who exhibited ethical behaviours
✅ Adopted a high-performance mindset, replacing fear with constant learning and calculated ambition.
Within a year of launching his business, Yusuf’s revenue crossed 7 figures, far exceeding his former salary. More importantly, he found fulfillment in building something of his own, proving to himself that he was capable of much more than his job allowed.
Without e°, he might have spent years waiting for the right moment—only to realize it would never come. But with the right guidance, he turned contemplation into action, and action into success. Yusuf’s venture is on track to cross 8 figures, but more importantly its the service and life that he is now able to afford for his parents.
